Priceless: The Hidden Psychology of Value

Good read

Book touches the subtleties of pricing. Beautiful examples are given, helps us to understand the science of pricing. I specifically liked theory about: Coherent Arbitrariness .

Amazing, deep, interesting and intuitive!!

Este libro es una recopilacion de anecdotas extraidas del mundo del campo de 'behavioral economics'. No es muy especifico a pricing y si estas buscando ideas sobre como definir y gestionar los precios, NO lo recomiendo. Mas te valdria ver leer algunos blogs sobre el tema, o hacer un curso en LinkedIn. Y si te interesan las las teorias, investigationes, resultados y recomendaciones psicologicos que podrian influir en pricing (y en otros campos), os recomiendo leer 'Thinking Fast and Slow' de Daniel Kahneman - un libro mucho mas completo y coherente que este.

Great book. Reviews recent and not so recent facts about the way humans perceive value and price products. Overall quite an amazing book although eventually a bit technical and boring for those that are really not in love with the theme. For me it was an amazing read and certainly one taht I will read more than once.

This is an excellent book which is easy to read and full of real life examples. If you have read about the work of Kahneman and Tversky, and have a passing familiarity with Prospect Theory and Behavioural Finance then you will perhaps have covered some of this material before. Nevertheless I can’t down-rate the book just because you are widely read!The physical book is well constructed with clear typeface on matt paper, but the drawings are disappointingly bad (blurry and close to unreadable in places). The book says it is printed and bound in Finland at the front, but near the back it says it is printed in Great Britain by Amazon!

Da ottimi spunti, ma lo stile rimane sempre uguale e nei primi 6 capitoli dice sempre la stessa cosa.Comunque, sono arrivato al capitolo 10, voto 6,5

I'm not an economist or a psychologist; so at times I found this heavy going. However, I enjoyed learning the 'hidden' elements of pricing and valuing items. Some of the points from this book I will definitely use next time I'm selling or buying something and now I have finished the book I will read it again!